Revolutionary!

Revolutionary! Nowadays, almost every new innovation is labeled as revolutionary.  Is that really so?

The automobile was a revolution. The cupholder was not.
The telephone was a revolution. Call waiting was not.
The internet was a revolution. The iPad and Twitter are not.

Steven Strauss, an Advanced Leadership Fellow at Harvard University, explains what it takes for an innovation to be called revolutionary and talks about what he calls the new megatrend of Diminishing Marginal Innovation in We’re Stuck In An Era Of ‘Marginal’ Revolutions Like Twitter And Amazon.

“An innovation is revolutionary if it so changes society, that going back to the pre-innovation technology would be catastrophic. By this standard, many of our most recent innovations are incremental, not revolutionary.”

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