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Online Influence Analytics

In his post, The Fight for the Future of Influencer Analytics, Jay Baer comments on various online influence analytics platforms, including Klout.com, Kred.com, Peek Analytics, Pinfluencer and many others:

The key to effective use of influencers is their ability to cause behavior, and that ability varies not just by topic, but even more so by platform. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Nobody has evenly distributed influence. Nobody. Whether it’s Twitter, Facebook, Instagram, Pinterest, a blog, YouTube or any other corral, everyone has places where they are more connected and more capable of moving the behavioral needle.   

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