Tag Archives: Career

What Not To Do

Kathy Caprino of Ellia Communications is a career coach to mid- and senior level executives.  From her interactions with executives, she noticed the emergence of a common theme when it comes to professional experiences that cause most successful people to feel pain, regret, and remorse regarding their careers.  That common theme of these experiences is mistakes reflecting what people have chosen to trade for success.  She list and talks about the five most common elements of that theme in What You Should Never Compromise On While Building Your Career.

  • Integrity
  • Self respect
  • Soul for money
  • Health and well being
  • Legacy

“[The] worst missteps – the ones that make us feel deep pain, regret, sorrow and remorse – are [what we] have chosen to compromise on or to give up in order to be “successful.” These compromises don’t feel like “choices” at the time, but they are, and they lead to common crises and challenges that are disastrous for the individual.

As the commercial says: There are some things that money can’t buy. Make sure you don’t sell them, or you will regret it later for sure.

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Social Media Teams

In a previous post titled The “Odd New Thing”: Social Media, we talked about “what not to do”, when managing social media for your organization or brand. In Data: The Composition of a Corporate Social Media Team, Jeremiah Owyang, industry analyst and partner at Altimeter, tells us “how to do” as he analyzes results from Altimeter’s recent survey to 144 global national corporations with over 1000 employees to see how today’s corporate social media teams break down. It turns out, the average size of a corporate social media team is ELEVEN people, excluding agencies, consultants and researchers.

Altimeter’s study discovered a trend of four key groups at corporations:

  1. Leadership Team: Focused on the overall program ROI, drive business results
  2. Business Unit Facing: Work inside the company to get executives and teams of other business units on board
  3. Market Facing: Serve as a go-between to balance the needs of customers and the corporation
  4. Program Management: Run programs at the corporate level, reporting and brand monitoring, manage developer teams to get systems to work

Owyang also makes predictions for the future of social media teams:

“In the future, these teams will likely shrink, or evolve into customer experience teams. Know that the corporate social strategist will work themselves out of a job.  Why?  Business units will be able to operate their own programs without excessive oversight, following program guidelines, and using pre-set best practices and sanctioned software systems.  With that said, a core team will always be required, to coordinate the enterprise, but we predict this will evolve into a customer experience team.”

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